The Power of Purple

The Pantone Color Institute has forecast the shade it believes will be favoured across fashion, interiors and design over the next 12 months. 2018 is the year of 'Ultra Violet', a vibrant shade of purple. 

Purple has long been synonymous with feminity and dignity - it was the dominant colour of the Suffragette movement. Emmeline Pethick-Lawrence, editor of the weekly newspaper, Votes for Women, wrote: 
'Purple as everyone knows is the royal colour, it stands for the royal blood that flows in the veins of every suffragette, the instinct of freedom and dignity...white stands for purity in private and public life...green is the colour of hope and the emblem of spring.'
Its association with artistic visionaries made it symbolic of counterculture; Prince, David Bowie and Jimi Hendrix all wore purple, the ideal colour for making a statement! 

Shop this enigmatic shade at Grays, here are a few of our favourite purple picks...

Amethyst Suffragette brooch, c1900. Available from Shapiro & Co

1940s powder compact, available from Jacqueline Jacoby

Vintage YSL clip on earrings, available at Gillian Horsup Vintage Jewellery

1930s beaded glass necklace, available from Tings Jewellery Box.


Huqqa base, late 19th century, avalable from Mousa Antiques

Amethyst and diamond cufflinks, French c1910. available from Nigel Norman

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